When you get a firm understanding of your overall sales funnel, you can then determine which components of your inbound marketing plan address the top, the middle and the bottom. Lead nurturing is a specific strategy we help you create that addresses the middle of your sales funnel.
Once your search engine optimization and social media have started bringing in more traffic and filling in the top of your sales funnel, we want to be sure we provide attention to those that moved from the top into the middle of your sales funnel.
One way we do this efficiently and effectively is by using the HubSpot email marketing tools. We know that not everyone who enters your sales funnel is ready to engage or buy right away, so lead nurturing allows you to stay on their radar so as they become ready, your organization is on the top of their list.
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