Internet Marketing/Inbound Marketing Is Growing At Record Pace
Are you finding it difficult to keep pace and keep current with Inbound marketing? It used to be a simple as executing a solid search engine optimization plan (SEO). Internet marketing has changed tremendously since those days. I know because I am in the business.
As recently as one year ago, my clients would generate leads and substantial other activity as a result of a carefully constructed search engine optimization program combined with some supportive content development.
Inbound or Internet marketing has expanded and in order to be successful, must include other components. Blog development and social media development are now critical elements of a complete Internet marketing plan.
Many organizations are having a difficult time understanding the need to refocus some (or most) of their marketing efforts in this newer direction. The transition and evolution from traditional or outbound marketing to inbound marketing can be confusing to many. Businesses understand the old marketing methods even if they admit they have become less effective.
We are at an important crossroads for many businesses even if they don't notice. They must get involved in their marketing more than was demanded in the past.
- Outbound marketing is also considered "interruption" marketing.
- Outbound marketing is 40 year old technology.
- Outbound marketing is using a hammer to deliver your message.
- Inbound marketing is using a magnet to attract those sincerely interested in your message.
- Inbound marketing produces more quality leads at a lower cost per lead.
What should be included in your inbound marketing strategy?
- Search Engine Optimization (SEO)
- Blog development - regular blog posts
- Social Media Strategies
- Strong & accurate analytics or measurement
Developing and administering a strong Internet marketing plan takes the same effort and patience as developing a comprehensive traditional marketing plan. In most cases the budget won't have to be as extensive but the time commitment and ability to partner with highly skilled professionals is similar. Remember that in spite of what you read or what may appear in your inbox (or spam filter), a good inbound marketing strategy takes time, effort and a budget. There is no quick fix. Show me a keyword on page one of google and I will show you an organization that applied effort and had patience.
Internet marketing, at it's most basic level is about: