The More You Understand The Dynamics Behind Your Website's Activity, The Easier It Is To Improve Your Inbound Marketing ROI.
If you are in the process of researching, learning or improving your current inbound marketing strategy it might be helpful if we offer you this baseline inbound marketing formula created by HubSpot, a top software developer in the inbound marketing industry.
- Attract: The process of attracting your target audience(s) into specific landing pages, primary web pages, blog posts or social media posts. There are other components available but these are the basics. This is the primary difference between traditional marketing and this new form of marketing online also known as attraction marketing or digital marketing. Traditional marketing is sometimes referred to as interruption marketing within the digital marketing industry.
- Convert: This is the next step in a successful inbound marketing strategy and will filter out a more qualified lead or prospect from the larger database of contacts you gain from the first element of this formula. As with all the steps in this formula, each step will result in fewer connections than the previous step. Your are filtering down a much broader marketing into a very targeted audience that is much more likely to purchase your product or services. Understand that depending on the particular product or service your business is marketing, there may be more than one conversion stage. For example, a business may convert a website visitor into a lead or expressly interested prospect, then have a second conversion where the lead converts into a customer. All of these steps need to be recognized, measured, evaluated and modified if an improvement is forecasted.
- Close: This step can be looked at as a conversion step but probably the most obvious step of all. The inbound marketing strategy must account for obtaining the customer and that is what this stage represents.
- Delight: A great inbound marketing strategy will also take advantage of the happy customer. In this day and age (and popularity) of social media platforms a good marketer will make it easy for the satisfied customer to share their experience on Facebook, Twitter, LinkedIn, You Tube, Pinterest or any of the other social media websites that are appropriate.
Once you get a firm grip on the inbound marketing formula explained above, you must develop an effective method to evaluate, analyze each stage and modify any elements that your analysis highlights. As the title of this blog post recognizes, the better your inbound marketing analysis, the more you can expect your ROI to react.
We created a very complete eBook for you to effectively know all you need to about improving ROI through better inbound marketing analysis. Just use the link or any image on this blog post to get your copy. This eBook or guide to improving your ROI through better inbound marketing analysis will provide you with very detailed information on elements like:
- Landing Page Tracking
- Form Tracking
- Segmenting Your Traffic Into Measurable Lists
- Measuring Your SEO Efforts
- Tracking Your Social Media Activity
- Measuring Your Email Marketing Campaigns
- Improving Your Lead Nurturing Process
This detailed Ebook will further educate and encourage you to understand why a world class marketer never makes decisions based on feelings. Even though we would never suggest to ignore a marketing hunch, most good marketing decisions should be based on accumulated data. Where does your data come from? There are many applications that allow you to capture data including free versions like Google Analytics. This points out that capturing data may be the easy part. But how you identify and measure that data is something else.
Download and read this eBook completely to understand more.
And always remember that using a well equipped inbound marketing agency is an alternative to implementing solutions on your own. Feel welcome to contact us at any time for a no cost consultation. In fact, we would also like to provide you with another eBook cover the process of attracting and converting a targeted audience(s) to your web pages so you can start to build your valuable data. Just use the image below!