Is your Inbound Marketing methodology complete, flexible, effective & measurable?
A well conceived Internet marketing methodology will dictate all of your activities, measurements and evaluations. I true methodology gives you the road map and solid reasons for doing what you do each day, week and month. If you don't believe in your own inbound marketing methodology, I suggest you start over and develop one that you buy into. I see too many organizations throwing darts or following limited advice and experience of others and end up taking shots in the dark at SEO, PPC, blog posts, atricle submissions, email campaigns, social media reach and a myriad of other tasks they feel are part of the big Internet marketing picture.
A well thought out inbound marketing methodology may be simple or complex. One not being better than the other.
This is the Inbound marketing methodology we suggest:
(Note: Inbound Marketing = Internet Marketing = Pull Marketing = Attraction Marketing)
To be clearer we begin by explaining that based on our experience and expertise, SEO is one (1) of three (3) major segments of a complete and successful Inbound Marketing campaign. To be even more specific, we believe that SEO or major search engine (on-page) optimization is approximately 39% of the Internet marketing pie. We don’t point this out to minimize the importance of a strong search engine optimization plan, in fact, we believe all else is fueled by, and relies on strong page optimization and good search results.
To expand on this point we point out that SERP (search engine result pages) now include blogs, images, local listings, videos and soon social media results. This simply translates to less real estate for straight keyword search results through on-page optimization. Couple this fact with some of the new search technologies about to be used (Google Caffeine) and you will see actual search results will differ from place to place and computer to computer. These are some of our reasoning for applying the blog and social media development components to a comprehensive Internet marketing strategy.
We believe that understanding your own approach, methodology and philosophy is critical to understanding how bring success to your business or client's business and inbound marketing methodology.
First, we feel it is absolutely critical for you or your clients to learn how marketing has changed and the older efforts connected to outbound or interruption marketing have become more expensive and much less effective. To illustrate this point further, we explain to our prospects and newer clients to think about outbound (traditional) marketing as a hammer and inbound marketing as a magnet. Would you rather try to hammer your message into and at your target markets or would you rather attract or pull qualified prospects into your messages?
One reason we stress this point is because marketing directors, business owners and others that are responsible for an organization's marketing success now depends on their direct involvement. One of the first conversations we have with our prospects and new clients was designed to gauge how ready they are to change some of the older ways they approach and support their own marketing efforts. Nobody understands their services and products better than the client and we encourage them to contribute to the process. Their expertise coupled with our high level of marketing skills will bring real and measurable success to a specific inbound marketing methodology.
Although Inbound marketing has become much more effective and efficient than the more traditional outbound marketing, some elements remain constant and our methodology was designed to focus on these 4 main objectives:
- Generate Leads
- Track Leads
- Nurture Lead
- Convert Leads