Brief History & Perspective of Web Site Rankings and Search Engine Results
For more than ten years Corporate America has trusted and relied upon scores of so-called "SEO Experts" to help them manage and improve their web site ranking and search engine results, but have achieved marginal success at best. As a result of their frustration, many have chosen the path of paying GoogleTM and the other search engines in a "Sponsored Link" or "Pay Per Click" campaign for high web site ranking and better search engine results. Unfortunately for most, the "Sponsored Link" strategy is becoming more & more expensive while the Return on Investment (ROI) derived from this strategy is falling precipitously. Couple this fact with the growing competition for page one placement and you'll understand that this search engine technology and all web site ranking techniques have changes and are changing very quickly.
Our research and maybe your own experience, will conclusively demonstrate that most SEO experts in any country have performed, and continue to perform, an ineffective and very time-consuming service costing tens of thousands of dollars and more. Stories told tell how web site ranking experts trap their clients into multi-year contracts, convincing them that a high "organic" search engine results for their website could take well over a year to achieve. While the trusting client waits, their budget runs dry and their patience wears thin. The reality is that roughly 95% of these clients will never achieve high (10th position or better) search engine results on the major search engines such as: GoogleTM, Yahoo®, MSN®, Alta VistaTM or AOL using these standard SEO tactics. In 2010, SEO (search engine optimization) alone will not produce page one web site rankings or search engine results, especially in highly competitive markets. As each month and year turns, a comprehensive Inbound Marketing strategy is more critical. Many businesses are depending more and more on finding new business online and all serious players will need the multi-pronged attack an Inbound Marketing strategy provides.
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Findings For Better Search Engine Results
When studying the science of web site ranking, a Research group at Penn State University found that when testing the searching habits of over 600,000 participants, 84% of people searching the web gravitated to the "organic" or natural listings while only 16% gravitated to the "sponsored links." This number has risen since the time of this search engine results and searching behavior study. One way to evaluate these results are to ask yourself how much attention do you pay to the paid listings when you review the search engine results on your own screen. The overall result of this study was actually quite simple; search engine users DO NOT trust sponsored link advertisements at the same level they trust organic search engine results. This would make sense if you realize that organic or natural search engine results result from Google's (or the other major search engines) own, internal evaluation, whereas sponsored listings are presented only because they have paid dollars. Another important finding was that while 85% of all new website visitors find the product or service they are looking for through the use of organic search engine results from search engines such as GoogleTM, only 3 to 5% of all websites are properly optimized to take advantage of the awesome power of the search engines. Most websites are as effective a marketing tool as a billboard on the moon because no one can find them using the major search engines. A website is generally created to increase profits and productivity, yet few sites enjoy this result.
When using search engine results, consumers and businesses alike expect to find what they're looking for on the first or second page within the organic listings. Hence, if your company's website ranking is not on page one or two of a major search engine (preferably GoogleTM
which controls 60% of the market share) you truly have no chance and should not expect to compete in today's global Internet market. One realization should be the understanding that use of traditional (outbound marketing) is becoming less important and resources should be shifted to the Inbound Marketing process and stronger web site ranking. Most businesses will see that online activity increases dramatically each year dicating equal attention and budget in this direction.
Properly and efficiently harnessing the new Web 2.0 Protocol which encompasses the global "social network" is the most effective way to increase web site ranking and visibility as well as search engine results. Using Virtual Support Systems's (VSS) applications and methodology of corporate blog marketing, social media marketing, video blogging and strategic, high level inbound linking, clients are now realizing unprecedented organic rankings on the major search engines especially on GoogleTM and what's more, they are seeing these page one results at light speed - generally within 90 days depending on levels of active competition. This unique, world-class process provided by VSS delivers staggering, indisputable proven results while advancing the application at industry pace. While most search engine marketing firms are still toiling away with antiquated techniques that will take a year or two to deliver results, if at all, VSS is single-handedly revolutionizing the multi-billion dollar Internet marketing industry! The fact that VSS is the leading expert pioneering the newest phenomenon of Inbound Marketing, means that our clients are also clearly ahead of the curve and well ahead of their competition.