Take a moment to think about your website as you would any city in the world. You are either a Smallville USA with 1 traffic light, a New York City with a hundreds of ways in and out or somewhere in the middle. The more your website (rather your marketing) resembles a New York City, the more success you will have. Why? Because the more ways you can let prospects, leads and traffic into your website the better. This is what we refer to as multi-channel marketing. Social Media gives you the opportunity to open up your marketing and add many more channels for your message(s) to grow, be seen and get found. When you sign-up for Twitter, you have a chance to find companies or people to follow you (attraction marketing) who would appreciate your products/services. After they click on your account to follow you, then you can start "tweeting" messages you want them to read. Generally, you post a link to a "landing page" full of pictures and/or information of a new product or service you are offering, along with information on how to order what you need in order to complete your attraction marketing ideas. Twitter is without a doubt the best way to share and discover what is happening right now. Use it for the "now" happenings in your company which is a great advantage in planning your attraction marketing strategies.
When you create a Facebook page for your business, you are free to arrange it in any manner you want-but you should always keep in mind what your company wants to use in its Attraction Marketing Strategy. If I was shopping around the internet looking for a particular product or service such as what you are now providing, I would want to read the facts of the service in clear, concise writing and if applicable, view several photos of the service in action. Upfront, honest dialog always matters in your attraction marketing program. Businesses have been watching this from the sidelines and now realized they need to be involved. Companies create fan pages and fans interact with each other and the brand name on the pages. The fans discuss what they like, what they dislike, thus the User Generated Content or Consumer Generated Media. Any size of business is finding that having someone interact with the fans and create social media is a way to grow the business by networking. People like doing business with a friend, or a friendly business. This is the essence of attraction marketing.
If you run a business or you are an entrepreneur, you want to have a LinkedIn page as part of your complete attraction marketing strategy. This is a "Business" Social Media application which allows you to create an every changing business card which can give the readers all the latest on your company, all the latest updates in your business field so that your attraction marketing strategies can be put into play by attracting the readers with the most interest. LinkedIn builds your professional identity on line and affords you the opportunity to stay in touch with colleagues, classmates, prospects and customers.
Social Media (Twitter, Facebook and LinkedIn) is the future of business communication as well as a big part of an attraction marketing strategy. You and your company need to get on board as soon as possible with these three applications as well as others, such as You Tube. Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate with your prospects and customers and more importantly, it gives your prospects and customers the ability to communicate with you. too for your inbound marketing needs.
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