In 2010, small business must apply attention, resources and consistent management to comprehensive search engine marketing strategies. Or, get left behind by industry and direct competition.On this page, we use Inbound Marketing, Search Engine Marketing, Small Business Marketing and Marketing Strategies as interchangable terms.
Internet Marketing Overview: These are the main elements that need to be understood, created, developed and managed aggressively. Only by use of these elements do you have any chance of page one presence on all the major search engines.
Get found online more easily by creating, optimizing, and promoting remarkable content
Leverage lead capture, lead intelligence and lead nurturing to convert a higher percentage of website visitors into leads and ultimately customers
Measure and analyze marketing programs to improve the effectiveness of marketing efforts
A comprehensive Inbound Marketing or Internet Marketing strategy should include the following Inbound Marketing components:
Initial Internet & Search Engine Marketing Consultation
The first step when developing a powerful Internet and Search Engine Marketing Campaign should be consultation, evaluation and recommendations. This process will produce a snapshot of your current conditions and offer appropriate, overall strategies with an Inbound marketing or Internet marketing professional. It is crucial to know exactly where you are starting from and take advantage of any traction already achieved. Your web site and marketing strategies may have healthty assets that can be utilized in your new Internet marketing strategy and plan.
During the project set up phase, we determine the current status of Internet assets, your competition, your target market(s), and other required information about your business to provide an accurate picture of the starting line as well as help us plan what it will take to get to the finish line.
Keyword Development & Competition Research
In this stage we work with client to identify their major markets & competitors. We review competition's search engine marketing strategies and identify strengths and weaknesses from all angles. This activity will allow us to to create and develop a master list of 300 to 500 keywords all based on target market activity and competition.
On Page Optimization
Each page of your web site will need to have the appropriate on page optimization components applied. Each page should have the HTML code optimized to reflect the results of the initial keyword development phase. This process makes it easier for the major search engines to evaluate your pages and include these pages in the search engine results for the related keyword searches. As part of this on page optimization process, we work with our clients to develop keyword rich content to further help the major search engines consider these pages for a related search.
Off Page Optimization
The biggest part of off page optimization is a stronf link inbound link building strategy and plan. As part of your developming search engine marketing strategies, we will help you attract one way and recipricol links from other related and well optimized web sites. These links act as votes for your web site and provide many different benefits to your overall search engine marketing plan.
Landing Page Development
The more quality and keyword rich content you can develop the better. This means creating more pages with keyword rich content will increase your overall exposure and your visibility on the major search engines. If your site has 10 pages, you then have 10 opprtunities to be listed on the major search engines. If you have 200 hundred pages (assuming you applied the needed optimization work to these pages), you know have 200 chances to be found.
Landing pages also can be used as part of a highly powered market and lead generation testing process. Using our technology, you will be able to establish specific offers and promotions and quickly test the effectiveness of these promotions, then make calculated modifications and retest these idea. This can be a very powerful tool in generating qualified leads and converting these leads into sales and new customers.
An updated blog can be one of the most powerful tools for expanding and advancing your content. We tell our clients that in percentages, 10% of time, effort and resources should be invested in design but 90% should be devoted to content development and a good, keyword rich, targeted blog can be the head of the sword.
Social Media Development:
Facebook, Twitter and Linked In have become a very popular method of communication. This medium can now be harnessed to advance the message of your business. It is possible by use of our Inbound Marketing technology to regularly make your business relevant inside the conversations of those who have interest in what you provide. Using our search engine (Inbound marketing) marketing application, you can seamlessly update your blog and social media accounts with one entry. You can also keep all of this communication uniform and managed in one powerful tool.
Regular Analysis:Evaluation, modification and continued testing is now much more manageable. Continued traffic analysis, search engine ranking analysis, blog analysis, social media analysis, content analysis, lead generation analysis and conversion analysis are critical components in establishing search engine marketing success. Our cutting edge software and services allow our clients to use this valuable information to understand and react quickly to fill market needs and convert visitors to customers.
One thing we want all of our clients to understand is that education and implementation are the cornerstones of Virtual Support Systems. Our approach is to completely educate our clients to either allow them to implement these systems or to have our team develop and manage these Inbound marketing systems.