Inbound Marketing Formula:
Step #1: Getting Found Through Better Search Engine Positioning
When developing your inbound marketing strategy, one obvious goal is to achieve top search engine ranking. The better your search engine positioning, the faster your website will be found by the Internet traffic that has interest in your product, service or expertise. The goal is to have targeted (interested) internet traffic "trip" over your website (message) when researching any related material or content.
But Understand this: search engine positioning is only part of the "getting found" strategy.
As the inbound marketing revolution continues, it is important to recognize that blog development and social media now play an equal or even more important role than search engine positioning. Top search engine ranking will always be an important part of any comprehensive, strategic marketing plan, but not the only part.
There are many methods of achieving better search engine positioning:
- Sponsored or paid results
- Organic or natural results.
- Blog optimization
- Social media optimization
- Press release submission
These are the 2 primary methods of achieving better search engine positioning:
Sponsored Results: Paid search engine results (sponsored results) are those listings that require a fee for the search engines to list their link for specific, selected keywords or keyphrases. The most widely used form of paid listing is Pay Per Click (PPC). This is where you pay each time someone clicks on the link in your advertisement on the search engine results page (SERP). The price increases with the level of competition of the selected keyword.
Organic Results: Search engine positioning is best achieved by natural or organic search results and are gathered by search engines’ web crawlers then ranked according to relevance to search terms. This relevance is calculated by criteria such as:
- Extent of keyword match
- Quality of content
- Amount of content
- Age of domain name
- Keyword prominence
- Keyword frequency
- Keyword relevance
- Meta tag accuracy
- Number of external inbound links
Virtual Support System offers a no fee consultation and overview of your search engine positioning and lead generation systems. Simply complete the form on the right, and we will generate your report and/or schedule a time to discuss how you can achieve better search engine positioning.