Attract, Convert, Close & Delight
This is the inbound marketing formula we promote and teach throughout this website.
Why? Because it has proven to represent the most effective inbound marketing strategy and methodology we have ever tested. Technology plays a critical role. Skill also plays a critical role but we have found that if this attraction marketing blueprint is followed regardless of the specific technology or skill set used, it does produce.
Of course the better the technology used and the higher the skill sets are employed, the better this inbound marketing strategy will perform.
We recommend the use of the HubSpot application created, developed and managed by a HubSpot Certified Partner. The HubSpot application is by far the most effective inbound marketing solution available for Internet marketers because it successfully accounts for all critical internet marketing components in one place. For example, Internet marketing demands:
- On-page optimization
- Off-page optimization
- Blog development
- Landing page development
- Form development
- CTA development (call to action)
- Social media integration, reach & monitoring
- Analytics that measure all internet traffic sources like direct traffic, referral traffic, organic traffic, paid traffic (PPC), email marketing traffic and social media traffic.
- Analytics that measure landing page performance
- An integrated CMS (content management system)
- visitor, prospect and lead database management