Search Engine Marketing
The acronym SEM stands for Search Engine Marketing
which refers to the bigger more comprehensive process of Internet marketing (now being referred to as "Inbound Marketing") as an umbrella that includes SEO or search engine optimization, social media optimization, blog development and all other Internet marketing components. As this new decade starts we are now adopting a more universal term known as "Inbound Marketing". This process is more advanced and comprehensive than it was only one year ago. The more you learn about Inbound Marketing or Search Engine Marketing, the more you will see that in many cases, serious changes in marketing methods, resources and budgeting is required.
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The acronym "SEO" may also mean "search engine optimizers," a term created by an industry of consultants who implement search engine optimization programs on behalf of clients, and by employees who execute SEO services in-house. Search engine optimization firms may offer SEO as an independent service or as a part of a more general marketing program. Because effective SEO may need changes to the HTML source coding of a site, SEO procedure may be added into website creation, development and even management or maintenance. The term "search engine friendly" is used to describe website designs, navigation systems, content management systems and ecommerce shopping carts that are sometimes easy to optimize.