UNDERSTANDING HOW DIGITAL TRAFFIC RESEMBLES REAL TRAFFIC:
To watch a video that explains this relationship, just use the button below.
The tent poles of this video and the lesson of approaching your traffic sources are as follow:
- Think of website traffic like the traffic that moves through any given city.
- The size of each city dictates the amount of traffic as well as the different sources.
- The size & quality of each website also differs in the size of traffic and traffic sources.
Just like a major metropolitan area, a successful website requires multiple avenues or paths of entry and exit. As the website owner, you can determine, build and profit from how these traffic sources are configured and how diverse they are.
You Have 3 Choices:
1. You can have a website like a small city.
In this example you would have a very limited number of entry ways and exits, like a small city has 1 or 2 traffic lights. This wouldn't be a very popular city would it? Not as much to do and if there actual is a selection of activities or attractions, it's difficult to find your way around.
2. You could have a website like a big city but not designed as efficiently as possible.
This isn't much better than choice number 1. Yes, having a bigger site with more pages will ultimately be more beneficial for you but size alone does not equal success. I have seen websites with thousands of pages but so poorly organized that all of that hard work and the website content was not easily found and therefore represents a certain degree of wasted effort and budget.
3. The best choice is to end up with a large website that is diverse and professionaly organized... like a big city!
The best website process has changed a great deal over the last 5 years. Do you remember the days when almost any representation online would help your overall marketing efforts? Not anymore. The competition for online real estate and gaining the attention of any target market are more challenging than ever before. This challenge will only become bigger over the next 5 years.
This means you need to create and consistently work on these primary components:
- A Strategy
- A Plan
- A Team (preferebly certified)
- The Appropriate Execution
- Complete Analysis
- Reporting And Accountability.
Think about it... isn't this how a large city would be developed? Notice numbers 5 and 6. When these 2 elements are accurate, (usually done by a certified digital marketing professional), you have the ability to confirm ROI. How important is that? If you can establish return on investment and measure this mark accurately, you can't loose. This is a big part of successful business online.
I have introduced a fairly simple concept. Think of your website, even more so, think if your digital marketing like you would that of a big city.
In a big city, the traffic sources are diverse and many. Your website and the traffic that will contribute to your success also need to be diverse and many.
Below is a simple table that compares the traffic of a big city to that of a successful digital marketing plan.
|Traffic Options In A City||Traffic Options Of A Website|
|Sea Port||Social Media Post|
|Bus Terminal||Email Marketing|
If your website is a big part of your business and contributes to your overall success, maybe it would be beneficial to speak with an expert.
Virtual Support Systems is a Certified Inbound Marketing Agency. We are certified by HubSpot in the expert use of their award winning digital marketing application. We are also Certified by UCLA in Digital Marketing & New Media.
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