How to Use Twitter to Market Your Business. Social Media & Inbound MarketingTwitter is widely considered to be an exclusively social tool for connecting with friends, family and other personal acquaintances. Its immense popularity is due in part to the fact that it is the simplest of the social networks to understand and to use.
But in the business world, a failure to cash in on the huge benefits of this powerful resource can be potentially devastating for your company or organization. Chances are, your competitors have already discovered how to successfully apply inbound marketing to their businesses through the Twitter medium, and if you’re not doing the same, then your competition already has the upper hand with your target market.
The question is, why would you NOT take advantage of such a valuable resource? A Twitter account is free to create and use, and in just minutes a day, you can gain massive, quality inbound traffic to your company web site or blog. Through your Twitter profile, you can connect with thousands or even millions of followers with just 140 characters and a single click. It really doesn’t make sense to neglect such a powerful tool for your business.
Here are a few of the ways to use Twitter to market your business:
- Use your company logo for your Twitter profile photo. The more followers you gain for your Twitter account, the more ‘free marketing’ you get from the exposure of your company brand to not only your followers, but also their followers as well. You can also brand your Twitter profile background to match your business web site colors.
- Your tweets should not be blatant promotional ads for your product or service; rather, post Tweets that are entertaining, intriguing and/or informational, then include a hyperlink that leads back to similar subject matter on your own company web site or blog. This will drive free traffic to your business web site far more effectively than commercial advertising.
- Gain as many Twitter followers as you possibly can. You never know which connection (or hundreds of connections) might become an enormous networking ally for marketing your company or service by sharing your Tweets and Twitter profile with their own network followers. It’s a veritable snowball of recognition – and a potential HUGE return for very little investment. But try to maintain a balance between the number of Twitter profiles you follow and the number of followers you have. Don’t follow hundreds of Twitter accounts at once in hopes that they will follow you back. Instead, follow smaller numbers, then wait until several of these people follow you back before you go about following more accounts. And if someone follows you, follow them back.
- Create public Twitter lists for your business. Name your lists according to keywords that are relevant to your web site’s content, for SEO benefit with search engines. Be sure that all employees in your company sign up with Twitter, (using your company branding), and actively take part in posting and networking. Use Twitter’s search feature to locate other Tweets that are similar in content to your own business, and post comments and replies in these subjects. You can also post requests for feedback about your company or brand, and actively engage with those who comment on them. (Special tip: Twitter lists can also be made private. Use these to monitor your competition and conduct market research.)
Ultimately, the best way to use Twitter to market your business or service is to find as many followers as you can, and actively stay in touch with them by taking just a few minutes per day to interact with them on a level that isn’t specifically promotional or business-like in nature.
If you don’t want to commit to investing a few minutes per day, consider putting aside an hour or two per week creating your posts for the coming week. Then, use a handy tool such as HootSuite to pre-schedule all your Tweets. HootSuite will then post your Tweets for you throughout the week at whatever pre-set intervals you’ve scheduled.
Lastly, feel free to check out Twitter profiles of successful businesses – why reinvent the wheel? Find out what your competition is doing, along with big name companies, and learn from their example. You don’t have to exactly copy what they do, just be open to new ideas for marketing your business with Twitter by seeing what the ‘big shots’ are doing. Then, craft similar practices with your target market in mind, and reap the benefits for your company or service!
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