Lead Generation Software: What is it? How do I use it?
In today's new world of Inbound Marketing, lead generation is the process of getting your business message in front of your target market at the time they are looking for your specific information, data or offer.
To be clear, other terms that can be used in conjunction with the term inbound marketing are:
- Internet Marketing
- Pull Marketing
- Attraction Marketing
- Online Marketing
- SEO - Search Engine Optimization
- SEM - Search Engine Marketing
When I use the term lead generation throughout this blog, I am referring to an application or software component that helps manage the Inbound marketing or Internet marketing process in full. The 4 main Inbound marketing or Internet marketing elements that can be namged through the application of lead generation software are as follow:
- SEO (Search Engine Optimization): The process of making all your website pages search engine friendly through on-page optimization techniques. This includes keyword development and the development of landing pages focused on additional and related keywords.
- Blog Development: The creation, development and management of regular blog posts that add new pages, new keywords and new inbound link's a result of each new blog post.
- Social Media Development: The process of making your messages more accessible for a group or groups of people (or businesses) through social media networks, like Facebook, LinkedIn and Twitter.
- Complete Analytics: This element should allow you to analyze and evaluate every element inside your Inbound marketing or Internet marketing system.
Finding and using the most appropriate lead generation software should give you the ability to manage all of these elements more efficiently and effectively.
The truth is that marketing online, not unlike traditional marketing, demands strategy, time, effort and budget. No matter what some ill informed, so called professionals may tell you, there is no quick, catch all solution. Inbound marketing is like anything else worth while, it takes a commitment and patience. The other truth is that Inbound marketing or Internet marketing must be done correctly, consistently and measured with regularity.
Virtual Support Systems has partnered with HubSpot and is implementing HubSpot lead generation software. Through our own usage and testing over time, we have determined that this specific lead generation software is the most complete with a built in philosophy that matches our own. Simply put, we believe and have experienced that this is the best lead generation software and Inbound marketing software available. One important idea to understand is that this Internet marketing or lead generation software was mostly developed for Inbound marketing agencies and Internet marketing professionals like Virtual Support Systems. This means that although this lead generation software solution is available to any end user or small business, it is absolutely recommended to partner with highly skilled and certified professionals to implement this lead generation system for your Inbound marketing campaign.
Virtual Support Systems is a certified HubSpot Inbound Marketing Partner. The objective of this new partnership is to provide inbound marketing clients (small & medium businesses) the powerful and comprehensive Internet marketing & search engine optimization software (HubSpot) coupled with the experienced services to expertly implement all marketing and lead generation software modules.
This is a very exciting partnership for all small businesses that are ready to get involved with the new age of Inbound marketing and move away from the expensive, 40 year old methods of "interruption" marketing.
Good lead generation software should address the following:
• Complete marketing software solutions under one umbrella
• A cutting edge CMS (content management system)
• On page optimization tools
• Keyword research tools
• Keyword management tools
• Blog creation tools
• Blog management tools
• Social media strategy support
• Synchronized blog, Facebook, Linked IN and Twitter posting
• Lead management systems
• Lead generation software
• Lead tracking software
• Lead nurturing software
• Prospect communication systems
• Advanced analytics
• 100% support in launching and managing your Inbound marketing projects.
This lead generation software is a major advancement in the development, and management of inbound marketing. Inbound marketing has come a long way from the simple days of search engine submission. Everywhere you look, you can see the older marketing methods and lead generation methods loosing steam and effectiveness. As consumers and businesses, we have learned how to filter all of the "interruption" marketing techniques that have been used by the big companies over the last 40 years. Spam filters, DVRs, remotes, satellite radio subscriptions have all given us the power to filter and even stop the old school marketing and advertising and rendering old lead generation methods less useful.
Don't be left behind because you don't understand all these marketing developments or because you think, if it ain't broke, don't fix it. Marketing is such an important component of any business and lead generation has always been a main element, but lead generation software is somewhat new. The marketing methods have changed and become more powerful as well as more efficient. Use it to your advantage.