Search Engine & Internet Internet VisibilityAccording to Miriam-Webster, the definition of 'Internet' is: an electronic communications network that connects computer networks and organizational computer facilities around the world.
The definitions of 'Visible' are:
- Capable of being seen
- Exposed to view
- Capable of being discovered or perceived
- Accessible www.merriam-webster.com/dictionary/accessible
- Devised to keep a particular part or item always in full view or readily seen or referred to.
So, quite simply, Internet or Search Engine Visibility is your exposure, and accessibility on the Internet...how you are found, and seen, by others on the computer.
If you have a product to sell, news to share, or a story to tell, and want more than just your family and friends to see it by following a link you provide to them, you must increase your search engine visibility on the Internet. You must garner traffic by letting the world know you are there.
Like in the real world, location is everything. If you were to open a store to sell your goods you wouldn't think of putting it in a hidden back alley and not putting up any signs. You would want it featured prominently on Main Street, where all the people are. So, too, goes the world of the Internet & search engine visibility. If someone is using a search engine (Google, Bing, Yahoo, etc.) to locate the type of goods you are selling, you don't want to be on the 10th page of the results, especially since 98% of searchers using the major search engines never make it past page 3. You want to be featured prominently on the first page that pops up. Location, location, location!
Search engine optimization (SEO) and inbound marketing are two of the most important steps to take for increasing your Internet & search engine visibility. Unless you are an expert with lots of experience in the field, seeking the help of a professional at this stage can make all the difference in having a successful, or unsuccessful, website.
More resources to increase your Internet and search engine visibility: