Search Engine Submissions? Does that still exist?
Yes, search engine submissions are, to one extent or another, part of the SEO process. However, the actual task or process of search engine submissions are no longer a high priority component of achieving the desired search engine positions. Mostly, the major search engines no longer (prominently) include direct links to a search engine submission page within the search engine site. 5 to 10 years ago, search engine submissions were one of the main methods used by web site owners and one of the main ways of getting listed on a major search engine, but we have come a long way since those times.
Search engine submissions are now more of an automatic part of the process than anything else. Typically, search engine submissions no longer need to be a part of any search engine marketing or inbound marketing campaign. If you are creating relevant and remarkable content within your current search engine marketing endeavors, all major search engines should include your pages in there databases and page inventory. The actual search engine submissions aren't necessary any longer.
Search engine submissions have been replaced by a larger list of other needed components included (but certainly not limited to) in the following list:
- Keyword - On Page Optimization: Including your keyword in the following:
- Page Title Tags
- Page Description Tag
- Page Keyword Tag
- Page Image or "Alt" tags
- Page Headers
- Page Content
- Blog Development: This process creates new pages and keywords that are evaluated by the major search engines and don't require any direct search engine submissions.
- Inbound Links: This may be the most valuable search engine marketing campaign component. Inbound links create:
- Traffic from linking web sites
- Search Engine Credibility
- Search Engine Authority
- Social Media Development
Search engine submissions have been replaced by comprehensive inbound marketing activities and may include hundreds of different components and elements. Overall search engine (Internet) competition has increased dramatically over the years in a direct response to business & consumers being better equipped to block out older forms of outbound or interruption marketing and connected more with inbound or search marketing. We are still at the very beginning stages of this evolution and most (if not all) business needs to pay attention and develop an appropriate search engine marketing campaign.
But: Don't let the increase in competition and mountains of inbound marketing work scare you off and cause overwhelm. The more you understand that even though this may be the most significant shift in marketing in the last 40 years, it is something that could and should be used to your advantage. Align your company with an experience Inbound Marketing consulting and services organization and they will teach you all you need to know to stay involved and growing. They will show you how the right inbound marketing applications coupled with the appropriate service provide can give you the resources to launch a powerful yet budget conscience marketing campaign.
Inbound marketing solutions now can include all in one software solutions that allow your marketing efforts to integrate:
- Lead Generation
- Lead Tracking
- Lead Nurturing
- Lead Conversions
If done correctly, any size business can benefit from the inbound marketing revolution.