It's a new decade and by now, anybody (any business) that is paying attention can see that to ignore marketing their products or services by way of Internet (inbound marketing) can be death sentence.
I can vividly remember that not much more than one year ago, I had conversations with many businesses that had inbound marketing on the back burner. This was explained to me using many different reasons.
- No Internet marketing budget
- No marketing budget period
- They get all business by word of mouth (interesting comment in 2010)
- They have enough business
- They are not a "computer person"
- Their funds are all tied up in the Yellow Pages (or other outbound methods)
- My brother in law's ex-girlfriend manages my web site
As I'm sure many of you will agree and maybe not from your own experience but maybe from only the common knowledge and common sense that tells you that in 2010, a LARGE portion of the population turns to their desktops, laptops, and mobile devices to get information about pending service/product purchases. I believe my point is an obvious one that if you want to grow a business, keep a business or save a business, you MUST pay attention to this exploding trend of what we professionals are calling... Inbound Marketing
Other terms for this process are:
- Internet Marketing
- Pull Marketing
- SEO Marketing
- Search Engine Marketing
Components of Inbound Marketing include:
- Keyword research
- On page optimization
- Off page optimization
- Blog development
- Social media optimization
- Social media bookmarking
- Content development
- Traffic conversion
The other observation I have made as an Inbound marketing professional is that the amount of work has increased dramatically. As little as one year ago, a well executed search engine optimization strategy would provide traffic that would convert and translate into sales. Although this will still occur in many situations and for many businesses, it no longer enough for long term growth and exposure.
If you fall into any of these categories, my first suggestion is to go through the process of determining the condition of your web site. What are the Inbound marketing or search engine marketing assets? Where are the weaknesses? What do the search engine and social media sites see when they look at your site?
As a high level Inbound Marketing Consulting Firm and a partner of HubSpot, we offer our clients a series of reports that uncover this valuable information. If you would like to understand more about the condition of your web site, call us for a consultation. We are happy to educate and assist.