SEO-Search Engine Optimization-What Can It Do For You?
Let's talk about the basics. You have a website. You have a product or a service you want people to know about, right? SEO or Search Engine Optimization is a term you have heard, but you are not quite sure why it is important to you.
SEO means that your website is designed (and we'll explain that part in a minute) so that what every major search engine people use (Google, Yahoo, Bing for example) to find who has a service or product like you have, they will see your website near the top or at the top of the list presented to them on the search engine results page (SERP) of their search. Got it?
Effective SEO (and this is the objective we talked about in the preceding paragraph) include a choice of keywords used in the text paragraphs in your website and the placement of those words on the page, both visible and hidden inside meta tags. Simply put, your goal is to be sure 3 fundamental elements are in sync on each and every web page that is considered valuable:
- A Relevant, Targeted & Reasonable Keyword
- The Basic Backend Coding:
a. title tag
b. description tag
c. header tags (H1, H2, H3)
d. image or ALT tags
e. keyword meta tags (although may be obsolete)
f. robot txt.
SEO is the entire process of making your website "search engine friendly."
Search engines use different criteria for ranking pages (up to 500 different pieces), and those criteria are changed once in awhile to keep web marketers on their toes as well as from obtaining a permanent higher ranking without applying the needed work. To use SEO effectively to help you slowly and steadily reach your goals, you need a team or company such as ours who have a specialty configuring important pages to be search engine friendly & are up-to-date on the constant changes in algorithms.
The best way to start is to call us for a free SEO consultation! We can help answer all your questions and get you closer to achieving the ranking you need to best promote your website and its services!
To make this decision a bit easier, understand that we are a certified inbound marketing partner of one of the fastest growing online marketing applications in the world... HubSpot!
For a no cost evaluation and consultation, simply use the link below to read additional information about who we are, our approach and methodology.