EVALUATING WEBSITE PERFORMANCE:
There should be no doubt how critical the online portion of any small business's marketing is in 2016.
This begs many questions starting with:
- What are the best ways to really understand how your website is performing.
Without spending the time needed to answer this question or partner with a certified team that can do this for a business owner, it will be impossible to understand the regular adjustments needed for improved performance.
Below I have put together appropriate questions and certain realities that will help any small business owner develop the required analytics to keep their inbound marketing strategy improving and growing.
For More Detail & Study The Strategies Behind Many Successful Strategies, Check Out These Free Ebooks:
- Driving Traffic, Leads & Customers Through Inbound Marketing
- 30 Lead Generation Ideas
- Web Traffic & Lead Calculator
DATA & STATISTICS THAT MATTER:
Every business that operates online understands that their website and every web page acts as a window into their organization. It's a window for their customers, potential customers and any referrals. It is also a window into the credibility, mission and authority being established by that organization. We all know this from our own Internet surfing experience.
Elements that should be considered when creating a proper website analysis strategy:
#1: The Amount Of Information
Information is coming to us at an unprecedented speed. We see constant increases in the number of websites, blogs and the amount of Internet advertising. If that isn't enough, we also have to filter through tweets and posts from hundreds of different social media platforms not to mention hundreds of different directories, search engines and links that are so numerous, they can't be counted.
We also have to consider the growing challenge any website owner has of making it clearer as to what type of content is being presented. The audience needs to understand if they are looking at advertising, promotional or educational content.
This translates to less and less time to grab the attention of a target audience.
#2: Tip - Think Authority
One of the most important goals any website owner can have is to establish authority in a specific field of expertise. Authority has a special meaning in the world of inbound marketing. This goal is like the holy grail of marketing and requires success in all of the supporting components like SEO, number of third party linking, reviews and comments. Think of any industry you are familiar with and you can probably think of 1 or 2 websites that you consider an authority. This is a result of a certain "chain reaction" that occurs as a result of good inbound marketing. When this goal is reached, it can be seen in the data when applying a complete analysis.
One of the best ways and fastest ways to reach this goal is by using only certified website designers and certified Internet marketing professionals.
#3: Watch This VideoThe opening steps along with this video will give you a better idea of how to approach the evaluation process for most websites.
Here are some summary tips to help keep you on course:
- Choose & Install An Analytics Application You're Comfortable With
- Never Stop Creating Fresh Content
- Never Stop Promotion Fresh Content
- Always Include Traffic, Leads & Customers
- Partner With A Certified Professional If You Aren't A Marketing Expert
- Include SEO, A Blogging Strategy & A Social Media Campaign
I recommend you review the video & slide presentation a few times. This will allow you to absorb more of the fundamentals used in the accurate evaluation of a website. I also would like to take another opportunity to suggest you spend some time researching HubSpot and if you feel this is the appropriate inbound marketing application for your organization, come contact us. We hold 3 different HubSpot certifications and a certification from UCLA in Digital Marketing & New Media.
Feel welcome to visit and bookmark our home page: www.VirtualSupportSystems.com