The Marketing Revolution & Your Online Marketing Strategy
One of my primary objectives as an inbound marketing consultant is to inform and educate clients and others, that we really are in the midst of a serious marketing revolution.
Although I will explain this in more detail, my message is simple:
Those business owners that don't recognize these many significant changes and react accordingly, will be passed by those that do. Changes like these simply can't be ignored or even placed on the shoulders of another. This particular marketing revolution calls for company leaders to be more involved in the new online marketing strategy process.The art and science of lead generation is evolving quickly.
As a business owner, business professional or company leader, you have something (hopefully many things) to say to your clients and target markets. As a business owner, business professional or company leader, your clients and target market actually want to hear what you have to say. They want a different relationship with your organization. It is no longer enough to place this responsibility on your advertising or outbound marketing agency alone. As a leader, you must be involved with your online marketing strategy and B2B lead generation.
Your target market(s) are tired and even turned off by "interruption" marketing and are offering open ears and real loyalty to those organizations who have something to say and offer when they are asked. "When they are asked"? What does that mean?
It means this marketing revolution allows you to place your powerful message in front of your target market when they are actively searching (asking), as oppose to jamming it in front of them at the time of your choosing. More and more businesses and consumers are becoming very skilled at filtering out outbound marketing messages. There are 2 important points here:
- The significant money being spent on outbound marketing messages are less effective and therefore, more costly.
- This marketing revolution is providing opportunity for those companies with less or lower marketing budgets to create a competitive presence.
Doing things the old outbound way or utilizing traditional marketing methods will always have it's place and in many cases will provide a return on investment. However, there is more power being shifted with those that are paying attention and embracing the new age of inbound marketing (Internet marketing) and they are being rewarded. If you are considering getting involved with this marketing revolution and creating a better online marketing strategy, I encourage you to keep moving forward. Why?
- Search engine and a good online marketing strategy now offers the #1 return on investment when compared to ALL other marketing mediums.
- Consumers now use search engines more than any other resource to research, consider and select their goods and services.