Using the inbound marketing methodology to convert traffic to leads
The Basics of your Inbound Marketing Strategy is using your website and your technical marketing skills to attract traffic. It is also important that you use this strategy to attract targeted traffic. We ask you to think about your target market for your product or service and once you do that, think about how you want to design your message (website) to appeal to that particular target market. Do you know your target market?
The next step in an effective inbound methodology is to consider how you will convert traffic to leads. Visualize a funnel and realize that each section or marketing activity will produce a smaller number of results. For example, your final sales numbers will be less than the number of visitors that were converted into leads and the total number of leads will be less than the number that represents your total traffic or total number of visitors. This is normal and the reality in every marketing campaign, either traditional or digital.
OK, for the sake of this blog series, let's say your target market is senior citizens.
Now it's time to think about what is VISUALLY appealing to people over a certain age? Don't know? Aren't sure? Then, ASK. Most of us know some people over 55 and if you don't, you could easily drop by a Senior Center and ASK. They will tell you!
Next, you need to think about what words to use on your website to appeal to your target market. That's where Search (S) Engine (E) Optimization (O) comes in...You have to think about what keywords a Senior Citizen would use to find out about your product or service. How can you best appeal to those Seniors, through their efforts to find your product/service and on your website opening page? After all, in this case, you can'r convert traffic to leads if you don't know as much as possible about your target audience of senior citizens.
Ok, let's review. You know your target market. What is visually appealing to them and what are the keywords those Seniors would use when searching the web for a product or service you want to sell them? The keywords this or any target audience will use is the link between your traffic and your leads and of course, converting traffic to leads.
Next time, we will be talking about putting that website together, with the right words and the right artwork for your product or service.
Be ready to convert your traffic to leads and trying this homework of reading the 2 eBooks we are providing on this blog post. This alone will offer enough information to make a difference in your inbound marketing strategy and help you better convert traffic to leads. You are building an Internet business one brick at a time!
Our goal at Virtual Support Systems is to offer guidance and education that will help you understand what your objectives are and what is needed to meet those inbound marketing objectives. Our website has many eBook and other free information created just to help you understand more. We encourage you to visit our inbound marketing website, review all of the free material and use us as a resource for developing your inbound marketing strategies.
The more you learn how to attract, convert, close and delight, the closer you will be to reaching your main business objectives. Yes there are many details and skills required but you will absorb many that will naturally help your efforts. You are always welcome to call us and discuss how we can become your inbound marketing team and apply these concepts for you.