Inbound Marketing Blog

Keyword Selection & Strategy Process

Choosing the right keywords for your SEO plan and Inbound Marketing strategy is one of the most important components for your success.

There are some basic rules to get this foundational work completed accurately. Here are some steps and check points that should help you develop or supervise your own inbound marketing strategy. I have posted an example of what a good keyword analysis and database should look like.

The general concept here is to start with what I call "long-tail" keywords. These type of keywords have lower levels of competition so you can consider these, the lower hanging fruit. The goal is to balance the activity or monthly search volume against the competition over those specific keywords.

1. Brainstorm your master list by yourself
2. Brainstorm with your team
3. Brainstorm with your customers
4. Enter than list into a keyword selector tool
5. Use that brainstormed keyword list in the keyword suggestion tool to further expand the master database.
6. Prioritize each keyword with a level of importance
7. Sort by search activity
8. Sort by competition

	Keyword	Relevance	Monthly Searches	Difficulty	Visits	virtualsuppo... rank
Showing Records 1 - 50 of 1007 < 1 2 3 4 5 6 7 8 9 10 ... >
	daniel shlifer virtual support	1 2 3 4 5	Low	< 10	0	1
	daniel shlifer virtual support systems	1 2 3 4 5	Low	< 10	0	1
	difference between seo and inbound martketing	1 2 3 4 5	Low	< 10	1	1
	inbound marketing project	1 2 3 4 5	Low	< 10	1	1
	inbound marketing sarasota	1 2 3 4 5	Low	< 10	0	1
	inbound marketing vs seo	1 2 3 4 5	Low	< 10	1	1
	inbound marketing vs. seo	1 2 3 4 5	Low	< 10	1	1
	sarasota inbound marketing	1 2 3 4 5	Low	< 10	0	1
	seo for speakers	1 2 3 4 5	Low	17	1	1
	seo report matches scanned	1 2 3 4 5	Low	< 10	0	1
	siesta key seo	1 2 3 4 5	Low	< 10	0	1
	viirtual support systems	1 2 3 4 5	Low	24	0	1
	virtual support systems	1 2 3 4 5	Low	30	3	1
	virtual support systems inc,	1 2 3 4 5	Low	25	0	1
	virtual support systems inc.	1 2 3 4 5	Low	25	0	1
	virtualsupportsystems	1 2 3 4 5	Low	< 10	0	1
	www.virtualsupportsystems.com	1 2 3 4 5	Low	17	0	1
	dan shlifer	1 2 3 4 5	Low	< 10	0	2
	inbound marketing analysis	1 2 3 4 5	Low	< 10	0	2
	inbound marketing exclaim	1 2 3 4 5	Low	< 10	1	2
	inbound marketing florida	1 2 3 4 5	Low	< 10	0	2
	lead generation software search engines	1 2 3 4 5	Low	10	1	2
	companies offering inbound marketing	1 2 3 4 5	Low	< 10	0	3
	inbound and outbound marketing sample	1 2 3 4 5	Low	< 10	0	3
	inbound consultand	1 2 3 4 5	Low	21	1	3