Engineering and architectural firms can improve their return on investment (ROI) on marketing by highlighting why thier approaches to design that don't follow the status quo. One such approach is designing vent-less or Non-vented attic spaces.
Non-vented attic space design is far superior to traditional vented attic design. The costs for non-vented design is only slightly higher and achieve rapid return on investment in new construction and renovation scenarios. Not to confuse anyone, I'm drawing the line between offering clients superlative design, setting yourself apart and effective marketing, inbound or otherwise.
How do you as an architectural, engineering, or construction firm effectively harness the power of inbound marketing and get your message (and unique skill set) in front of a qualified audience, that will seek out your services? As an experienced & certified inbound marketing firm, we suggest that one of many roads that help propel your inbound marketing strategy is to differentiate your firm by drawing attention to proven design strategies that foster performance green building and sustainability. Properly designed attic spaces are just one of many designs that reduce energy consumption while improving a building's durability and indoor air quality.
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Non-vented, efficient attic system design has a proven rapid return on investment with the energy alone. Ensure you write blogs and content explaining how and why your firm's attic space design is so much better and why designing vented attic design is so antiquated.
The key to creating an efficient attic system is to include as part of the weather-proofed, conditioned spaces of the building. When consulting with building science professional you'll quickly discover why vented attic spaces is simply incorrect for mechanically conditioned buildings. Vented attics are a practice that is out of date by around 70 years. For what ever reason, when buildings began incorporating conditioning systems designers seem to have forgotten the reason why attic systems were vented in the first place. They were vented to promote natural ventilation. With air conditioning equipment natural ventilation has essentially gone by the way-side. (Which is also not a good thing. Hybrid systems are optimal, incorporating passive and mechanical design.) When it comes to attic spaces, we’ve been left with is insulation on the top of a ceiling with outside air filling the space, which is by no means airtight.
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Through roof and soffit vents comes of course temperature but that’s just ‘one’ of many elements you allow into your home or building. Because of this poor antiquated design practice, you’re forced to be energy ‘inefficient’. In essence a vented attic has you paying twice as much for energy. (Depending stories of the building.) As I said, temperature is only one of the bad things about a vented attic. Humidity, or lack there-of is something you want to control. In humid regions that’s where air conditioning expends most of its energy.
Why in the world do you want to allow hot humid air into your home or business? By designing a ‘correct’ efficient attic system for a new building or renovating an existing attic you will see a dramatic reduction in your energy consumption instantly and the easily realized rapid return on investment. However, you must consider that your return on investment is not measured solely in dollars. Your return on investment comes in the form of:
- Energy cost savings
- Improved indoor air quality
- Improved disaster preparedness
- Reduced or eliminated susceptibility to ‘flying’ termite infestation
- Reduced or eliminated susceptibility to rodent and bird infestation
- Increased roof durability and lifespan
- Increased structural integrity
- Added storage and/or living space. (Depending on roof pitch.)
I’ve written about benefits of efficient attic system design as a way to differentiate your firm and add traction to inbound marketing. Here’s the fundamental and simple elements to efficient, performance, sustainable attic system design.
The key is ‘spray foam insulation’. The typical type of spray foam used in attic spaces is ‘open cell’ because it’s less expensive and generally there’s space for it, but it always depends on the specific project. Closed cell may be appropriate for some projects, such as those where the attic space will be utilized for storage or occupancy.
Ensure there are no vents included in design of roof or soffit. If renovating an attic space ensure vents are removed and/or entry holes are covered securely. Spray Foam Insulation must be applied to the underside of the roof deck and its associated surfaces such as soffit and perimeter sheathings and claddings. One of the biggest advantages of spray foam is that it seals all surfaces and joints to dramatically reduce infiltration. To ensure that there is air exchange in this now tightly sealed, well-insulated space, include return and supply ducting directly from an air handler. Consult with your mechanical engineer for proper sizing. So, there you have it.
Write about how your firm has chosen to design attic spaces that are far more efficient and how your firm is different because of design such as this. Write about the rapid return on investment that these attics deliver. This is one of many things you and your marketing team can do to propel inbound marketing campaigns, to increase traffic to your site and most importantly qualified leads to grow business.
I hope the detailed information above illustrates our experience working with engineering firms, architectural firms and construction businesses. We can help you improve your marketing ROI by effectively developing an inbound marketing strategy that reflects your unique business and highlighting what differentiates you from your competition. If you would like to schedule a no cost consultation, just use the button below that will take you to our contact information.
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