HubSpot Helps You Better  Understand Inbound Marketing Terminology.

HubSpot has created a very useful Inbound Marketing Glossary. Why is this knowledge important? How can this inbound marketing glossary help you succeed?

As many of you may be starting to understand more and more, inbound marketing can be an almost endless task list. In fact, most business owners I speak with aren't even sure what inbound marketing really means and what an effective and productive inbound marketing blueprint would look like. To help with this question, I have listed the main tent poles of a comprehensive inbound marketing plan and what they should include:

1. A Content Rich Website - A website that accurately represents your products or services.

2. SEO - The pages of your website need to be "search engine friendly". This helps you build your qualified traffic. There are 2 main components of SEO:

1. On-Page Optimization

2. Off-Page Optimization

3. Blog - The living & breathing element of your site that posts and promotes the elements of your offerings as they are created.

4. Social Media - Engagement with your target markets through the use of the major social media platforms like Facebook, Twitter, LinkedIn and You Tube.

5. Conversion Strategy - This is the strategy that determines how to convert your developing traffic into leads, prospects and/or customers.

6. Analytics - The better you can analyze all of the above activity, the better the decisions you can make as you move forward. Good data equals good decisions.

The ability to customize a strategy and plan that include the elements above with a realistic market budget, will allow you to effectively compete.

Now, back to the subject matter at hand... understanding the language of inbound marketing. Although some terminology has been explained above, HubSpot has created a very useful inbound marketing glossary that will help you create a better inbound marketing plan by better understanding the discussion you may have with an inbound marketing professional, or, your own internal team.

Our goal here at Virtual Support Systems is to always help solve problems and uncover the best inbound marketing possibilities for your business. If you would like to speak with a professional, always feel welcome to contact us by phone or email.