Limousine services, airport shuttle services & other ground transportation companies are...
successfully moving away from traditional marketing and embracing inbound marketing..
Why do we say this? Virtual Support Systems has provided various configurations of inbound marketing services to limousine services, executive car services and airport shuttle services over the past 5 - 8 years. One of the many things we have learned is that simply because of the nature of how many ground transportation companies were started and developed, many did not and have not utilized cutting edge technology as part of their marketing priorities. Download a copy of these 5 SEO Tips For Limousine Services.
This is not meant to be a derogatory statement at all. It only reflects the realities of development that many organization experience. For example, plumbing or electrical businesses generally rely on more traditional marketing tactics and techniques and ground transportation services tend to have also fallen into this position. I will say that limousine services, shuttle services and other ground transportations have realized this and have accelerated their activities and increased their attention to inbound marketing.
Typically when any business is in this position (transitioning between traditional marketing and inbound marketing), it is their guidance or advice that makes the big difference. For example, I have seen many ground transportation companies realize that they need to move and transition into the world of inbound marketing but are forced to do this "on the fly" or based on advice from their IT people or webmaster. Usually this is a mistake because generally speaking IT professionals and web design professionals are not training and certified in marketing and thats what this is all about.
We have seen the most success when the owners or General Managers of a limousine make this connection and decide it is best to at least speak with a certified inbound marketing agency. This process alone provides a great deal of education to the decision makers of a ground transportation operation. Ultimately, if the ownership of a limousine or airport shuttle service recognizes this reality, they are then in a great position to save lots of time and avoid some very common wheel spinning.
Although some might consider these basic elements of SEO, I still see so many transportation firms neglect these basics and they end up suffering in terms of Internet visitors and conversions. When each and every page on a limousine service website contains these SEO fundamentals, there is hardly ever a need to worry about those pages in the future as they will hold up even considering the many algorithm changes that most major search engines make on a regular basis. In other words, these fairly simple SEO basic will allow these primary static pages to stand the test of time.
These Internet search fundamentals are so effective that even if a limousine service or airport shuttle service company has no time or money to apply the appropriate inbound marketing strategy, these 5 SEO tips can simply be handed over to the company's IT professional or webmaster with simple instructions to apply each of them to all pages. Accomplishing this task alone will make a significant difference in gaining new traction and staying competitive online.
For some more information on this topic and strategy, you can visit this page and download the document for future use. Just use the button directly below:
Virtual Support Systems is a HubSpot & UCLA Certified Inbound Marketing Agency and has been providing inbound marketing services since 1999. What you may also find beneficial is that VSS has extensive experience applying these services and technologies to airport limousine services and other ground transportation companies. This direct experience will give any ground transportation service provider a jump start to their inbound marketing efforts whether you are3 just starting or have already made the efforts to increase exposure, credibility and authority online. If you think we can help or simply answer a few questions you may have, feel welcome to call us directly at (941) 927-2028.