Blogging For Dummies... even if you're no dummy.
In my circles (inbound marketing), there has been a lot of discussion lately about the optimum frequency of a web site's blog posts. What are the best practices for blog creation and development?
Even though I consider myself an expert in the world of inbound marketing, I must admit I don't know all there is to know about blogging. I am not extremely familiar with the technological options when setting up or creating a blog that include all the bells and whistles. But, I can tell you that most of the productive inbound marketing components revolve around the creation and development of content and your blog may be the most powerful way to do so.
As I have explained in the video above, a well crafted blog accomplishes many inbound marketing (SEO) objectives all at one time. For more visual assistance, you can use this blogging for dummies equation I have created. It is a great illustration of what can happen when you post a well written blog. I realize that this is a skill that must be developed over time and a subject for another blog but understand this formula.
Blogging For Dummies Formula:
New Blog Post
= New Web Page
+ New Twitter Tweet
+ New LinkedIn Update
+ New Facebook Update
= New Keyword Ranking Opportunity
+ New Inbound Linking Opportunities
These are a significant amount of birds that can be targeted (don't care for the word killed) with only one stone.
As an inbound marketing professional, I have a task list that never ends and this kind of productivity proves to be extremely attractive. If you are managing your own site or just your own blog, this weaponry shouldn't be ignored.
I am more of an old school marketing professional and I can relate to all of you who have a difficult time starting the blogging process or can't understand the benefits or even ask yourself, "why will people care to read my blog about pluming supplies"?
Although I will detail the answer to these and other questions in more detail, I leave you with this simple fact:
Blogging works and you will find interesting subject matter for your target market and audience.