Attraction marketing has proven to be more effective and budget friendly when compared to traditional marketing
Traditional marketing will always have a place in a company's overall marketing plans. However, we are seeing very clearly that attraction marketing has open the door for more businesses needing to get their message in front of a target market.
Attraction marketing is also known as inbound marketing, online marketing or Internet marketing. Even these titles suggest that it is the Internet that has allowed more small businesses to create a plan that attracts or pulls their audience to your message as oppose to pushing a message to a mass audience. An audience that may or may not have any interest in that message. Attraction marketing also makes it more affordable for a small business to market it's products or services. Television, radio and print advertising budgets are many times out of reach for businesses on a limited marketing budget.
The most attractive element of attraction marketing (no pun intended) is that the technology allows for your advertising message to be placed in the path of those customers or prospects that are actively searching for it. Search engines, social media and blogging are all created to provide information based on a search. This provides for a better situation for both your business and your customer. Consumers have become so tired and jaded from the countless advertising messages thrown at them each day. Attraction marketing provides a solution for this consumer frustration in that you are there only when your customer is searching for you. This is the essence of the differences between attraction marketing and interruption marketing. I am sure you may have heard the term search engine optimization or SEO by now. This is the process that lets your potential customers find your message through the use of all major search engines like Google, Yahoo and Bing. You can see that this process of search engine marketing gets your message delivered only when it is asked for. This is one of many reasons that search engine optimization or SEO is one of the initial steps in a well constructed attraction marketing strategy.
As you study the graphic above, you can see that the first step of a comprehensive inbound marketing strategy is the attraction component. Attract, Convert, Close & Delight. This is the strategy that any successful online business will deploy. Yes, there may be a number of variations, but if you stick to this blueprint, analyze it, then modify it based on the resulting data, your online marketing will be successful.
Virtual Support Systems provides these attraction marketing services to all of our clients but we also provide a lot of free guidance online. You are welcome to surf through our website and download all of the free guides we offer on all of the attraction marketing elements discussed here in this blog post. We create and add new documents and information on a regular basis. We understand that learning and research plays a large part in determining the best inbound marketing strategies available. Thats why we make this effort to help by providing as much educational information as we can.
Virtual Support Systems provides a wide range of individual online marketing services like SEO, content development, blog development, social media management and complete analytics. The most popular configuration of services we offer is a total inbound marketing strategy custom created for an individual client. In most cases we use an attraction marketing software solution called HubSpot. The HubSpot solution provides an all in one application that allows us, together with our client, to create, develop and manage a complete inbound marketing campaign.
Here are two documents we created to help small business continue to research the technology and philosophy available as part of a complete attraction marketing solution. We hope these help.