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Lead Generation & Conversion Strategy

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The Following Report Illustrates Real Results Experienced By Client's That Implement A Complete Inbound Marketing Strategy Using The HubSpot Software Solution.

This  study  examines  the  effectiveness  of  conducting inbound marketing  through  the  use  of HubSpot  software. Findings  were based  on  two  sources:

1. User  website  data:  Data  collected  from  customer  accounts  by  HubSpot.
2. Survey  of  customers:  Questions  were  sent  to  current  HubSpot  users  who use the products lead tracking tool.  

Analyses  of  data  from  both  sources  indicated substantial returns  from strategically & professionally implementing  the software  and using   inbound  marketing  techniques. Metrics observed  include  volume  of  sales,  volume  of  leads,  and website  traffic. Some  key  findings  from  this  study  are  listed below.  

User  Website  Data  Analysis
In  terms  of  traffic,  after  5  months  of  use:

• Customers  starting  with  1  to  199  monthly  website  visitors  experienced  3.6  times  more  traffic.
• Those  starting  with  2,000  or  more  visitors  per  month  observed  a  10%  increase  in  traffic.
• Overall,  users  experienced  a  60%  increase  in  monthly  unique  visitors.     

In  terms  of  leads,  after  5  months  of  use:

• Customers starting  with  1  to  5  leads  per  month  experienced  8.6  times  more  leads.
• Those  starting  with  50+  leads  per  month  observed  a  25%  increase  in  leads.
• Overall,  users  experienced  a  4.2x  increase  in  leads.  

Customer  Survey  Results
Traffic:

• 90%  of  respondents  reported  increased  traffic  to  their  website  since  using  HubSpot  while  4%  said  it decreased  and  the  remaining  6%  said  they  did  not  know.
• Of  those  who  saw  an  increase,  21%  reported  traffic  more  than  doubled.    

Leads:

• Among  those  who  had  not  captured  leads  prior  to  HubSpot,  users  on  average  had  33  leads  per month  after  5  to  7  months  of  use.  This  number  increased  to  103  leads  per  month  among  customers who  used  the  product  for  at  least  11  months.
• Among  those  who  were  previously  capturing  leads,  86%  of  respondents  reported  an  increase,  while 4%  indicated  that  leads  decreased;  9%  did  not  know.
• Of  those  who  saw  an  increase,  32%  saw  their  leads  almost  or  more  than  double.