Lead Generation: What Are Other Businesses Doing?
Posted by Daniel Shlifer on Wed, Mar 24, 2010
This is part 2 in a series of blogs started earlier this week so if you enjoy this blog on lead generation: what are other businesses doing?, please scroll down to read part one.
The question being asked to each every business I speak with is this: Would you explain what your business is doing to develop your lead generation efforts and how Inbound marketing plays a role in your lead generation, tracking and lead nurturing?
Today's blog features: The Corporate Sedan Service
Business Name: The Corporate Sedan Service
Business Web Site: www.philadelphia-limo-services.com
Business Location: Philadelphia, PA
Marketing Decision Maker: Gregg Fox
Business Description: Ground Transportation
What are your current marketing activities: Yellow pages, Philadelphia convention & Visitors Guide, SEO, Blog, Social Media
What is your primary marketing method?: Internet marketing
What changes are needed (if any) in your marketing methods?: Most of the important changes were made over 1st quarter of this year. Last year I ran a pretty aggressive search engine optimization program. This year I see the need to expand into more complete online marketing so I hired a professional who manages a more comprehensive system.
Do you know what Inbound Marketing is, if so, please define in your own words?: Yes - Inbound marketing uses a more friendly way to get my message out. Compared to the old way, it doesn't involve interrupting people with my message, it just makes it more available when they are search for related information. It includes a well optimized web site, an active blog and as much social media as I can support.
What percentage of your marketing budget is applied to Outbound marketing vs. Inbound marketing? Last year it was around 60% but this year is close to 90%.
What inbound marketing components are you currently utilizing?: Web site development and optimization, blog post creation, Twitter, Facebook and Linked In status updates, email marketing, lead tracking and nurturing
How are you currently measuring ROI?: I am using an Inbound Marketing software application to generate, track, nurture all leads and ROI. I am still setting up systems because I have to bridge a gap between my web site and a separate reservation system.
Have you ever executed a keyword development strategy for your web site?: Yes, as part of my new inbound marketing application.
How are you measuring your web site's traffic?: Yes, Same answer as above
How are you measuring your web site's conversations?: Yes, Same answer as above
What search engine strategy has been employed?: A complete plan starting with a keyword analysis and research, then optimizing each page based on those results.
Are you using a blog? If so, how often are you posting a new article?: Yes but it's brand new
Who creates each blog article?: Myself but I plan on training others in my office to contribute.
Does your business have a Linked In account?: Yes
Does your business have a Twitter account?: Yes
Does your business have a Facebook account?: Yes, and a fan page
How would you define your lead generation system?: I consider my new inbound marketing application a comprehensive lead generation system.
How would you define your lead tracking system?: Basically, same as above but still working out the kinks and other obstacles.
How would you define your lead nurturing systems?: I am creating an autoresponder
Have you considered developing an Inbound Marketing Plan, if so, what are your challenges?: Yes, my biggest challenge is education. Learning more about the resources within my new system so I can use them in the most efficient way..
On a scale of 1-10, how important is developing a focused inbound marketing program?: 9
How soon do you plan on developing a better inbound marketing plan?: N/A
What would be your first step in creating a better inbound marketing plan?: Optimizing our web site.
Next blog and business interview will be Friday, March 26th, 2010.