Content Creation On A Regular Basis.
Any website promoting a product or service online is competing for Internet real estate. The level of this Internet competition is increasing on a daily basis. What separates those websites that succeed and those that may be spinning wheels?
In a word... Content! In a few words, original, compelling, optimized and consistent content.
More information & help with regular content creation!
The list of elements that go into a competitive and comprehensive internet marketing strategy gets longer each month. The staples, or general blocks of a successful internet marketing project include (not in order of importance):
- Visually friendly website.
- Sufficient & expanding content (pages).
- On-Page optimization (SEO)
- Off-page optimization (SEO)
- Blog development
- Social media development
- A conversion strategy
- Comprehensive analytics
The above components break down into more than a hundred more detailed tasks. To hire an inbound marketing company that implements all that is required to create, develop and support a comprehensive Internet marketing plan like this can cost thousands of dollars each month. Especially if it's going to be do right.
However, if you are on a limited budget, we want to offer an Internet marketing tip that can really help you gain significant traction. Create an internet marketing strategy that creates and posts fresh content to your site at least 3 times per week.
The upside is that more than any other single element (technical or not) of Internet marketing, Google, Yahoo, other major search engines & social media platforms look at this element to help establish the legitimacy of your website and that translates into better rankings, visibility, authority, leads and customers. It is common sense really. Google has one main objective and that is to provide the most relevant search results (websites) related to any given keyword or keyphrase entered. The more relevant content you have, the more Google will recognize your website and efforts.
The downside is that this requires a serious commitment of time. In essence, Google will recognize those companies or those websites that have and continue to invest the time it takes to create and develop relevant content. The more pages you create, the more Google and the other major search engines take notice. Of course, the better the quality of the content, the more conversions you will experience.
The point of this (fresh) blog post is to encourage you to develop your own strategy that includes the regular creation of content, either through blog posts or new website pages.
If you would like more information, input or possible solutions to this challenge, feel welcome to read this page on content development. There is also a way to ask questions, request an analysis or schedule a live discussion.
Other recourses that will help you develop a more successful strategy: