Posted by Daniel Shlifer on Wed, May 19, 2010
Keyword Selection & Strategy Process
Choosing the right keywords for your SEO plan and Inbound Marketing strategy is one of the most important components for your success.
There are some basic rules to get this foundational work completed accurately. Here are some steps and check points that should help you develop or supervise your own inbound marketing strategy. I have posted an example of what a good keyword analysis and database should look like.
The general concept here is to start with what I call "long-tail" keywords. These type of keywords have lower levels of competition so you can consider these, the lower hanging fruit. The goal is to balance the activity or monthly search volume against the competition over those specific keywords.
- Brainstorm your master list by yourself
- Brainstorm with your team
- Brainstorm with your customers
- Enter than list into a keyword selector tool
- Use that brainstormed keyword list in the keyword suggestion tool to further expand the master database.
- Prioritize each keyword with a level of importance
- Sort by search activity
- Sort by competition
Use these results to start or continue your on page optimization by using those keywords that have a lower level of competition. Achieve respectable placement for that group of long tail keywords, then build additional landing pages to represent the more searched and more competitive keywords.