Inbound Marketing Formula:
Step #3: Analyzing Data
The 3rd element of a productive inbound marketing strategy is analyzing data. As a quick reminder:
- Step #1 is "Getting Found"
- Step #2 is "Converting Traffic"
- Step #3 is Analyzing Data
Expect to allow the initial 30 to 60 days of any new inbound marketing strategy to "set the stage". It will take approximatly this amount of time to:
- Configure your website
- Apply the main SEO (search enfine optimization) components
- Configure & optimize your existing and new blog posts
- Establish your social media reach (following)
- Apply your conversion strategy
Understand this: although your initial strategy will be the launching pad for your inbound marketing configuration (listed above), analyzing data will be the most effective and productive way to understand how to adjust these elements from month to month.
Important KPI (key performance indicators), metrics and other data to be analyzed includes:
- Traffic Sources
- Organic Traffic
- Paid Traffic
- Direct Traffic
- Referred Traffic
- Blog Traffic
- Social Media Traffic
- Email Marketing traffic
- Keywords
- Search Engine Rank
- Monthly Searches
- Competition
- Other KPI
- Traffic Rank (Alexa)
- Website Grade (HubSpot Website Grader)
- Number of Pages Indexed By Google
- Domain Renewal Dates
- Number Of Inbound Links
- Reach (social media following)
- Total Traffic
- Traffic To Lead Ratio
- Lead to Customer Ratio
Virtual Support System offers a no fee consultation and will help in analyzing data. Simply complete the form on the right, and we will analyze data, then generate an analysis. We will also schedule a time to discuss the results and help you better determine the condition & objectives of your inbound marketing efforts.