Inbound Marketing and Search Engine Optimization

Inbound marketing is the "new era" of marketing. Inbound marketing utilizes razor's edge technologies of SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), blogging and landing page development & testing to attract web site visitors who are actively seeking out the products, services or information you offer. These forms of Inbound Marketing have become the more efficient and more effective ways to reach qualified customers at a lower cost. Simply put, Inbound Marketing now provides the highest ROI (return on investment) when compared to ALL other marketing mediums. Couple this  with the fact that search engine are now the number one place consumers and businesses begin their search for select products and services.

With these documented facts in mind, any business serious about growth in this decade, must consider, then develop a comprehensive Internet and Inbound marketing strategy.

Differences Between Inbound Marketing & Outbound Marketing                                                                                                                                                                    

To better understand the concept of Inbound marketing, think of it's counter part, Outbound  Marketing. Outbound marketing has been the preferred and main method of delivering a commercial message for the past 4 decades. The Outbound marketing concept is to push out an organizations message to as many people as possible in hopes that this message will get the attention from the right people, at the right time. Examples of Outbound marketing include, TV, Radio, Print Advertising, Direct Mail, Yellow Pages, Billboards, etc. Some people refer to this type of marketing as the "shotgun" approach where a message is shot and scattered over a group of people with the hope that some small percentage of these people will be interested at that particular time. Although Outbound Marketing or Traditional Marketing still has it's place, it has become less effective and more costly as the ROI (return on investment) gets smaller.

Virtual Support Systems has one (1) objective in mind with every search engine marketing campaign that we launch… ROI or return on investment. Any quality marketing campaign needs to be developed with ROI as it’s primary goal and that is exactly how we attack the development of our Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Optimization (SMO) or any other Search Engine Marketing (SEM) project. Our team is well trained, highly skilled and extremely committed to the success of each and every client we serve. We understand the importance of dependability, quick response times and tangible, measurable results.

Other Services:

• SEO Friendly Design and Development
• Private Label Search Marketing (SEO/PPC)

Virtual Support Systems is a Florida based Search Engine Marketing Company with research and delivery centers in Sarasota FL & Philadelphia, PA. and employing more than 250 designers, marketing professionals and SEO, SEM, PPC & SMO technical experts. Because of this leverage, Virtual Support Systems is able to offer a significant cost, reliability and response advantage to its clients. Whereas other popular and reputed SEO companies in United States charge anywhere from $ 75 to $ 500 per hour, Virtual Support Systems is able to bring down the cost to about $20 to $35 per hour. This is a very significant cost advantage which sets VSS apart from other US based search engine optimization companies.

Organic search engine optimization or natural search engine optimization now provides the highest return on investment (ROI) when compared to all other marketing mediums. It is important to understand the distinction between natural listings, sometimes called organic listings vs. sponsored listings. In today’s market, it is the natural listing or organic listing that packs the biggest punch for your search engine marketing dollar. The next piece of this puzzle is to find an affordable SEO firm or search engine optimization company. A search engine optimization company that will take the time to learn your business and understand your target market(s). Virtual Support Systems is such a company or SEO firm. Our entire philosophy is about getting the optimization job done the right way. That’s why all of our client agreements puts us to work for a minimum of six (6) months. Remember, these are not necessarily our rules; these are the rules of most major search engines including Google, Yahoo and MSN.

We are, simply put, search engine marketing experts that produce results. We are available as search engine marketing and search engine optimization consultants or we are fully equipped to create, develop and manage your search engine marketing campaign from start to finish.

The search engine marketing industry is still not very well understood by many businesses and there have certainly been enough SEO "pretenders" to confuse the issue even further. We highly recommend taking the time to research who will create and implement your search engine marketing campaign and that includes reviewing performance results and being able to speak with the SEO firm’s clients to get a first hand understanding of the skill levels achieved by your search engine marketing vendor.